Friday, March 12, 2010

The Handmade Marketplace

By: Kari Chapin

Retail: $14.95

From the Publisher:

Turn your craft into a successful business! Even the most expert crafters may find it challenging to market and sell their wares, but with Kari Chapin you have an experienced guide at your side. Learn to determine your cost of goods, set prices, identify the competition, and understand the ins and outs of wholesale and retail sales. Explore the various sales venues available, including independent craft fairs, Web sites such as Etsy, and traditional stores, and learn to maximize your visibility and sales in each one. Want to start your own Web site? Chapin shows you how to style and prop your crafts for photography and explains how the most popular Web marketplaces operate. You’ll find everything you need to turn your talent into profits.

My Thoughts:
Unfortunately I only received the book a couple of days ago. So without sufficient time to read the book I don't have an in depth review for you all. As I skimmed through the book I found many interesting things. The first being what she calls her Creative Collective. She has listed names and websites of artists, businesspeople and artisans. I have enjoyed going to the websites of a couple people she highlighted.

Oh, I should add that she has the book divided into three parts. Part 1 is "Getting to Know Yourself and Your Business. Part 2 is "Spreading the Word and Images". Part 3 is titled "Getting Down to Selling." I personally have a pattern that I have thought about drafting up and trying to sell. This book will be very beneficial to me as I try and decide what the best avenue would be.

Thank you to Storey Publishing for giving me the opportunity to review this book. I apologize once again for a shallow look at it, but I will be keeping it close by to read in the month(s) to come. :-)


**Disclaimer: Mama Buzz and reviewers received a complimentary copy of this book for review purposes**

1 comment:

Anna said...

Looks like a beneficial book. I will have to check my library for it.